ELA Games announced a partnership with Danish Betsson, launching a series of high-quality games through the operator's national network, including "Cash of Gods," "Flame Fruits Frenzy," and "It’s Shark Time." Previously, Betsson's flagship brand entered the Danish market in August 2023.
This collaboration comes shortly after Betsson published its Q2 2025 financial report, with the company's revenue increasing by 12% to 303.7 million euros compared to the same period last year. CEO Pontus Lindwall anticipates an "accelerated development" in the second half of the year.
Laura Peretta, Head of Supplier Relations at Betsson Group, welcomed ELA Games to the Danish business portfolio, stating that their creativity and quality align with Betsson's commitment to diverse, immersive entertainment experiences. Marharyta Yerina, Managing Director of ELA Games, mentioned that this partnership will leverage Betsson's vast player base to foster brand growth and bring innovative gaming experiences to players.
ELA Games entered Denmark in March this year through a partnership with Royal Casino and, after obtaining its fourth national supplier license in April, appointed Yerina, who has 12 years of industry experience, as the general manager. In May, the company also established a partnership with Tivoli Casino, further deepening its market layout in Denmark.
