Betway announces the signing of French football legend Thierry Henry as a global brand ambassador, building a strong promotional lineup for the upcoming 2026 World Cup.

Henry's career spans over thirty years, starting in 1994 at Monaco, followed by a brief stint at Juventus. In 1999, he moved to Arsenal, becoming a legendary Gunner, and after eight years, he transferred to Barcelona, ending his career at New York Red Bulls in 2010. Over his career, he played 600 matches and scored 290 goals, widely regarded as one of the greatest players in Premier League history.

After retiring, Henry transitioned to coaching, initially taking charge at Monaco and currently serving as the head coach of the French Olympic men's football team, preparing for the 2024 Paris Olympics.

Speaking about joining Betway, Henry stated, "Football is full of passion, and Betway plays a unique role in connecting fans with the game. I am excited to be a part of this process."

Neil Menashe, CEO of Betway's parent company Super Group, said, "Henry is not only a sports legend but also a global icon. We are honored to welcome him to the Betway ambassador team."

He added, "Our partnership with Arsenal has been a strategic focus for two years, and we will continue to leverage Henry's expertise to bring exclusive content to our global users."

In addition to player collaborations, Betway is also actively involved in sports philanthropy. In November 2024, the brand will partner with the South African Premier Soccer League (PSL) to promote a national responsible gambling month.