Bally’s Interactive has announced a multi-year partnership with data platform Podium, planning to integrate its Pulse racing data system into several of its brands targeting the UK market, including Jackpot Joy, Monopoly Casino, Rainbow Riches, and Double Bubble.
This collaboration marks a further expansion of Bally into the horse racing vertical content. Podium's Pulse platform offers real-time data from over 300 racetracks worldwide, covering thoroughbreds, trotters, and greyhound races, and features low latency, uninterrupted service, and integrated solutions. Bally states that choosing Podium was based on a rigorous selection process, with platform stability and technical support as key considerations.
Josh Sparke, Managing Director of Podium, stated that they will bring high-quality racing experiences to some of the most well-known online gambling brands in the UK, and revealed that both parties are also exploring the introduction of interactive tools such as Racecard Pro and Race Hype to further enhance user engagement.
Alex Kemp, Senior Commercial Manager at Bally’s, endorsed the partnership, noting that Podium's comprehensive technical documentation and responsive support team laid a solid foundation for smooth integration.
This move is also consistent with Podium's recent collaborations with Sportradar and BetMakers, highlighting its expansion ambitions in the global racing data ecosystem.
