As technology advances, sports betting is undergoing profound changes. inPlaySoft states that live betting has transformed from an optional feature to a "standard" on modern iGaming platforms, not only driving user growth but also becoming key to platform profitability.
According to the "2025 Global Sports Betting Market Growth Report," live betting currently accounts for more than half of the total global online betting volume, with a market size of $108.6 billion. In Brazil, H2 Gambling Capital also found that over 50% of bettors prefer live betting, making it an indispensable service for operators in the region.
What is live betting?
Live betting involves placing bets during a match, allowing users to bet instantly based on factors such as substitutions, injuries, and tactical changes. It relies on real-time data and AI algorithms, continuously adjusting odds to reflect the game situation. inPlaySoft uses Sportradar's official data to ensure its platform provides the fastest and most accurate odds updates.
What are the advantages?
Higher engagement and retention rates: SBC Eurasia data shows that live betting averages 5.7 bets per game, with a retention rate increase of 47%.
Mobile compatibility: Over 60% of online betting comes from mobile phones, making live betting highly convenient.
Personalization and AI-driven: AI can analyze user behavior, offering customized odds and betting suggestions.
Risk control and profit optimization: Features like "cash out" help control potential losses.
Cross-selling opportunities: Live betting serves as a gateway for users to explore virtual sports, live casinos, and esports.
Real case: 2025 FIFA Club World Cup
Chelsea unexpectedly defeated Paris Saint-Germain 3-0, becoming a hot topic in the betting market. Users could place multiple bets at various points such as goals, red cards, and second-half trends, with inPlaySoft noting that such matches generate betting frequency and profits far exceeding traditional pre-match betting.
Future trends:
Predictive AI: Betting suggestions will be generated automatically before key game situations.
Personalized experience: The markets each user sees will be customized based on their betting history.
AR/VR and metaverse integration: Building immersive virtual viewing and betting spaces.
Safety and compliance tools: Real-time limits and behavior monitoring promote a healthier betting environment.
inPlaySoft emphasizes: "Live betting is not just a technological innovation, but also a core engine for enhancing player experience, strengthening platform competitiveness, and driving sustainable development in the betting market."
