Premier Bet announces the expansion of its collaboration with former UFC heavyweight champion Francis Ngannou, officially appointing him as the Pan-African brand ambassador, with the partnership extended until 2027. Ngannou has been collaborating with the brand since 2023, and will now be more deeply involved in its marketing activities, responsible gambling advocacy, and community-oriented corporate social responsibility (CSR) projects.
Currently serving as the PFL chairman for Africa and transitioning to professional boxing, Ngannou will promote Premier Bet's core vision across Africa through his influence. The company aims to strengthen cultural connections and customer trust with the African market through his inspiring journey from grassroots in Cameroon to the global stage.
Alexander Carder, head of Premier Bet Cameroon, stated that Ngannou's humility and passion perfectly align with the brand's values, making him an ideal partner for expanding into the Pan-African market. Ngannou also stated, "This renewal is not only a continuation of our collaboration but also an elevation of our mutual trust."
The announcement of this partnership comes as Premier Bet is accelerating its expansion in over 20 African countries, and earlier this year, it signed with 7777 Gaming to enrich its mobile-first casino game product line, further consolidating its regional leadership position.
