German football powerhouse Bayern Munich has announced a three-year partnership agreement with Kaizen Gaming's brand Betano, becoming an official partner of the club until the 2027/28 season.
Bayern's Deputy CEO Michael Diederich stated: "We are delighted to have Betano join our roster of partners. Together, we aim to achieve mutual growth objectives and further enhance our innovative capabilities."
Kaizen Gaming CEO George Daskalakis said: "Partnering with Bayern Munich is a significant milestone for Kaizen Gaming. As one of the most iconic clubs globally, this collaboration highlights our company's development and progress."
Chief Commercial Officer Julio Iglesias added: "Germany is a key market for Betano and the second country we have entered. This partnership represents our largest-scale partnership in Germany, and Betano is committed to providing German players with an innovative, safe, and responsible gaming experience."
This partnership comes as Betano is actively expanding its global footprint. Last week, Betano was appointed as the official sponsor of the 2025 Copa America Women's Football Tournament, awarding the MVP prize to the best player of each match, further enhancing the brand's international influence.
