As the Ukrainian football powerhouse Dynamo Kyiv celebrates its 30th championship title, the club also welcomes a historically significant new partnership—a naming rights sponsorship agreement with the betting company GG.Bet, lasting three years. This marks the first time Dynamo has granted naming rights to a betting brand, signifying a new phase in the club's commercial expansion.
Dynamo CEO Dmytro Brif announced at a press conference that GG.Bet's Ukrainian branch, GGBet UA, will become the club's new main partner. He stated, "Walking with the strong, maintaining the highest standards, is the dream of every club. We are at an exciting moment, having just won our 30th major honor. Now, as we start the new season as defenders of our title, and together with GGBet UA, we will bring surprises beyond expectations to our fans."
Dynamo, as the most historically significant and successful club in Ukraine, has never been relegated from the top league since its establishment in 1927. The team won the domestic league 17 times during the Soviet era and has claimed 13 top league titles in Ukraine since independence, also winning the European Cup Winners' Cup twice.
Although GGBet UA has previously been involved in supporting the club's European matches and winter training camp sponsorships, this three-year strategic cooperation marks the first time it has obtained an official naming status. Sergii Mishchenko, a representative from GGBet UA, said, "‘Dynamo 3.0’ symbolizes not just thirty championship trophies, but also a new era we are embarking on with the club. This is a deeply integrated cooperation that requires significant investment and specialized project planning."
He added, "For us, this is a great opportunity to deepen connections with fans and enhance brand influence. We believe that over the next three years, we will create unforgettable memories with Dynamo for fans and users alike, achieving a win-win situation."
It is worth mentioning that GG.Bet has been actively expanding its influence in sports and esports, launching the esports brand event "Mega Blast" in July 2023, continuously increasing its global sports marketing footprint.
