Midnite has announced its role as the official sponsor of Channel 5's broadcast of the FIFA Club World Cup, aiming to further expand its brand influence in the sports betting market.
This partnership will feature Midnite's brand in 23 of the 63 matches broadcasted on Channel 5, including live games, daily analysis on "The Press," and highlight content on YouTube. The sponsorship spans from the group stages to the final, specifically covering 15 group matches, 4 round of 16 games, 2 quarter-finals, 1 semi-final, and the final.
The 2025 FIFA Club World Cup will be held from June 14 to July 13 in the USA, featuring 32 top clubs from around the world, such as Chelsea, Manchester City, Real Madrid, Bayern Munich, Inter Miami, and Boca Juniors.
Midnite has been active in marketing initiatives recently, with this sponsorship occurring during a peak in its brand marketing efforts. The company has also become a partner of the 2025 World Snooker Tour and launched its first national TV advertising campaign.
This move is one of the key initiatives under the new head of brand marketing, Andrew Mook, who previously worked with Sky Bet and Flutter and has extensive experience in large-scale sports marketing operations.
He stated, "Sponsoring Channel 5's coverage of the FIFA Club World Cup is a significant opportunity for us to enhance our interaction with sports fans. We are committed to connecting players with the sports they love, and this sponsorship is the best way to demonstrate Midnite's core values."
Mook added, "Midnite aims to provide sports fans with the ultimate betting experience, and supporting the World Cup coverage is an important part of our brand growth strategy. More exciting initiatives are coming soon."
