EQL will offer third-party and original games through its iLottery Marketplace, with the first games launched, "Marble Run" and "Lucky Lagoon," developed by Random State.
Emirates Draw has signed a multi-year cooperation agreement with the American interactive lottery content provider EQL Games, leveraging the latter's technology and content ecosystem to further expand its digital instant ticket product line. The agreement will be promoted by The Game LLC, the operating entity of Emirates Draw, aiming to enhance the local market's acceptance and participation in interactive lottery content.
According to the agreement, EQL Games will offer a range of third-party partner games and in-house original content through its exclusive iLottery Marketplace. The first results of this collaboration—two new games, "Marble Run" and "Lucky Lagoon," created by EQL's creative studio Random State—have officially launched on the Emirates Draw platform.
Product highlights:
"Marble Run" is an interactive digital racetrack game where players choose from five marbles to compete on a track with multiplier rewards, with the highest prize up to 1 million dirhams (approximately $272,000).
"Lucky Lagoon" features an underwater adventure theme, offering 23 prize levels, focusing on pairing gameplay, with the highest prize up to 1.25 million dirhams.
Emirates Draw states that these games not only break through traditional visuals and gameplay but also meet players' dual expectations of instant entertainment and winning experiences through enhanced interactivity and high-value prize pools.
Bishop Woosley, Director of Lottery Operations at The Game LLC, said: "Choosing to collaborate with EQL Games is an important step in our content upgrade strategy. 'Marble Run' and 'Lucky Lagoon' represent the innovative direction we want to bring to players—simple, fun, highly interactive, and with high return potential."
This collaboration follows the launch of four digital scratch card products including "Karak Kash" and "Mission Million" by Emirates Draw in March 2025, highlighting its continuous investment in creating a rich instant win product portfolio.
It is noteworthy that all new products are launched in line with stricter responsible gaming standards, and users can access self-assessment tools and set spending limits through the official Emirates Draw website to ensure a healthy gaming experience.
Brad Cummings, founder and CEO of EQL Games, said: "The UAE is one of the fastest-growing and most potential markets in the global interactive lottery field. The two games developed by Random State are just the beginning, and we will continue to deliver more quality content to this market through the iLottery Marketplace in the future."
Currently, Emirates Draw continues to operate under the regulation of the UAE Commercial Gambling Regulatory Authority (GCGRA), continuously strengthening its position as a compliant and trustworthy digital lottery platform in the region, and plans to launch more products and activities aimed at different audiences in the future.
