To celebrate the first anniversary of becoming the official global partner of the UEFA Champions League, bet365 hosted a series of online and offline events in Munich during the Champions League final, and gifted precious final tickets to lucky fans.
The celebration was simultaneously launched in London and Munich, including an interactive game combining betting odds. Spectators participated in live betting on the eve of the final, and those who successfully predicted the results had the chance to win one of eight pairs of final tickets, witnessing the pinnacle European clash between Inter Milan and Paris Saint-Germain.
Julio Cesar, the 2009-10 Champions League winner and Brazilian goalkeeper, was present to support the event, interacting with fans and taking media interviews. He stated, "This event is fantastic, and I thank bet365 for providing such a rare opportunity for the fans. It's an honor to compete in the Champions League final with Inter Milan, and now seeing the fans also feel this excitement is very gratifying."
Ben Reeves, the Vice President of Global Operations at bet365, said, "Our first Champions League season has reached its climax, and we chose to conclude it in Munich in a very ceremonial way. So far, we have given out over 2,600 tickets, and this event is the best way to give back to the enthusiastic fans."
The event also welcomed several lucky winners, including Rodrigo from Brazil, now living in Munich. He excitedly said, "I'm so happy to have won the tickets! I saw the advertisement in the morning and rushed to queue up to participate, and I didn't expect to actually answer all the questions correctly, maybe Cesar's advice helped me a bit!"
Furthermore, bet365 also announced its recent official entry into the US market, launching operations in Tennessee and Illinois, expanding its global footprint and showing strong growth momentum.