SOFTSWISS reveals key findings from a recent customer survey conducted by Kantar. The findings highlight the essential features that operators prioritize when selecting casino platform software and gaming centers.
Press release.- Recently, SOFTSWISS has shared the needs and expectations of igaming operators when choosing a software provider, revealed during a customer survey conducted in November 2024 by Kantar, the world's leading analytics agency. Delving into the survey results, SOFTSWISS shares specific vital features for particular products.
Operators have specific requirements for gaming centers. The top 5 most important of them are:
The above features are vital for about 90 percent of igaming operators participating in the customer survey. The rankings within the top five have changed, and some traits have gained greater importance among respondents compared to the 2023 survey. For example, now, a broad portfolio of providers and games is essential for 89 percent of respondents, while only 73 percent noted it in 2023.
A fairly high level of satisfaction with the vital features resulted in an overall satisfaction score of 8.1 out of 10 for the SOFTSWISS Game Aggregator. Half of the respondents rated the product with 10 or 9. Customer service satisfaction was even higher: 8.4 out of 10. More than half of the respondents indicated that they would recommend the SOFTSWISS Game Aggregator.
According to igaming operators, the top 5 vital features of casino platform software are:
More than 80 percent of respondents consider all the above parameters crucial, highlighting the importance of flexibility, customization, and variety. A personalized approach is often important for casino platform providers and for a broader audience. It is essential for payment systems, affiliate marketing, gamification, and other aspects of igaming and entertainment.
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Igaming operators highly evaluated the strong features of SOFTSWISS, such as its availability and functionality 24 hours a day, 7 days a week, the ability to create new opportunities for commercial revenue growth, efficiency and transparency in the technical problem resolution process, and the flexible approach to collaboration terms.
The survey revealed an overall satisfaction index of 7.4 out of 10 for the SOFTSWISS casino platform. At the same time, overall satisfaction with customer service was higher: 7.8 out of 10, representing an increase of 0.5 points compared to the results of the 2022 survey.
