A rumbling can often be felt throughout the gaming industry whenever there is new competition on the scene, and that was absolutely true with sweepstakes in 2024.
What may have started as a low rumble continued to grow all year until it registered on the Richter scale at G2E. The vast majority of those attending gaming’s biggest trade show said sweepstakes operations were the topic du jour, with plenty wondering how the growing vertical would impact regulated sports betting and online casino operators.
Whether sweepstakes are here to stay for good or not may very well be the story of 2025.
Sweepstakes operators function under the “no purchase necessary” rules that are most commonly known for commercial contests including the McDonald’s Monopoly contest.
