Real Madrid Player is the Second Most Valuable Athlete in 2024 and the Highest Ranked Footballer in The Most Marketable Athletes Award. Check Out His Earnings Throughout the Year
Soccer increasingly becomes an environment that attracts and moves large sums of money, connecting fans, brands, and athletes on a global scale. Many young people dream of becoming players and several companies seek to associate with the sport.
It is no wonder that the big names in soccer also greatly move platforms like Betnacional Betting, offering opportunities for betting on decisive matches. Know when to bet and when to stop.
We present a ranking with the most valuable athletes, highlighting those who have become true icons inside and outside the competitions.
Vinicius Jr: A Reference On and Off the Field
The 24-year-old player from Real Madrid, Spain, has established himself as a reference both on and off the field. In recent years, the Brazilian has become an extremely valuable brand. It is worth noting that his high market value is maintained even without winning the Ballon d'Or – an award in which he came in second place, behind the Spaniard Rodri, from Manchester City, England.
The loss of the award from the French magazine France Football has sparked discussions around the world, causing some outrage among soccer lovers. It is worth remembering that the main sports betting sites had pointed out Vini Jr. as the big favorite to be elected the best player of the last season. Besides his talent on the field, it is important to highlight that Vini Jr. is one of the main names in the fight against racism.
In the 2024 edition of The Most Marketable Athletes, which recognizes the most valuable sports brands, the forward was the highest-ranked footballer, coming in second place overall, just behind the American gymnast Simone Biles.
Vini Jr. has contracts with some of the main global brands, such as Nike, PlayStation, Pepsi, EA Sports, and Dubai Tourism, among others. In Brazil, he is the spokesperson for Betnacional, one of the main sports betting platforms in the country.
According to the American magazine Forbes, specialized in business and economics, the Brazilian earned, just in 2024, US$ 55 million in revenues, which is approximately R$ 312 million. Of this total, US$ 15 million came from marketing and advertising work.
List of the 10 Most Valuable Athletes of 2024
1. Simone Biles – Artistic Gymnastics
2. Vini Jr – Soccer
3. LeBron James – Basketball
4. Caitlin Clark – Basketball
5. Lionel Messi – Soccer
6. Rebeca Andrade – Artistic Gymnastics
7. Kylian Mbappé – Soccer
8. Ilona Maher – Rugby
9. Cristiano Ronaldo – Soccer
10. Katie Ledecky – Swimming
For the formation of this ranking, criteria such as brand strength, total addressable market, and economic impact are considered. Vinícius Junior has stood out as a name of great relevance, especially among the young audience.
It can be said that Vini is following a path similar to other great sports icons, such as Messi, Cristiano Ronaldo, and Lewis Hamilton. Compared to Neymar, the main name of the Brazilian National Team currently, Vini seems to be in a more favorable position to reach this level of prominence, since the player from Al-Hilal, Saudi Arabia, has his trajectory marked by some controversies off the field.
