BetMakers Technology Group has announced the renewal of its partnership with the Western Australia Racing and Wagering Association (RWWA), the governing body for thoroughbred, harness, and greyhound racing in the state.
This extended agreement aims to ensure that BetMakers will continue to provide its fixed odds betting services, utilizing its Price Manager solution to serve across RWWA's sales channels, including the TABtouch platform and a network of 330 retail agents.
Price Manager is a proprietary solution developed by BetMakers, integrating AI-driven pricing tools and automated trading strategies to support fixed odds betting operations in regulated markets.
Joey Carroll, Director of Business Development and Partnerships at BetMakers, stated: "We look forward to continuing our close cooperation with RWWA to help them successfully deliver racing products through digital and retail channels."
It is worth noting: The renewal of the partnership is a strategic move for both organizations, allowing RWWA to maintain its fixed odds capabilities while benefiting from future enhancements in BetMakers' technology.
Andrew Potts, RWWA's Risk and Trading Manager, added: "Renewing our partnership with BetMakers is crucial as we continue to expand our fixed odds racing business. We are pleased to continue working with BetMakers, which provides the reliability and innovation needed to develop our fixed odds racing products."
In November 2024, BetMakers will collaborate with Delasport to integrate the Price Manager fixed odds solution into Delasport's sports betting products. This collaboration aims to strengthen Delasport's influence in markets such as the UK and Ireland.
BetMakers' international expansion efforts also include agreements with operators like bet365 and Kambi.
