The pragmatic approach to growth of FBM in the United States enters a new chapter.
Press release.- The expansion journey in the United States continues for FBM with a new distribution agreement signed with Delta Gaming Solutions. This agreement will allow FBM to accelerate the introduction of its gaming product lines throughout Oklahoma, the second largest gaming market in the United States.
The pragmatic approach to growth of FBM in the United States enters a new chapter as the global gaming company has just signed a distribution agreement with Delta Gaming Solutions to install its slots in casinos operating throughout Oklahoma. The agreement, celebrated during G2E Las Vegas, will enable FBM to explore all segments of the local gaming market within the state.
By joining forces with Delta Gaming Solutions, FBM will have the opportunity to install its products in various local gaming facilities and analyze player feedback in different sectors. In addition to the current offering in the American market, led by Jí Hǎo Link, the agreement includes a steady implementation of new slot products, such as Jí Hǎo Link Spirits and Xing Fú Fortune Money Trees, using Galaxy II and Auria casino terminals.
For Renato Almeida, director of FBM, this agreement marks a new milestone of consolidation in the strategic plan defined by the FBM Group for the American market, opening positive prospects.
“We are very pleased with the agreement and confident that this new partnership will lead to the successful expansion of FBM slots in numerous local casinos throughout the great state of Oklahoma,” said the FBM representative.
See also: Rui Francisco, FBM: "G2E Las Vegas is a valuable promotional platform for the casino industry"
FBM entered the American market last year and has been progressively introducing its slot game offerings. Recently, the brand reinforced its commitment to the American operation by opening a new office in Oklahoma, enhancing its ability to provide high-quality games and terminals. This new agreement strengthens FBM's position in the United States, facilitating the rapid deployment of its game portfolio in one of the most significant states in the gaming industry.
Affilka by SOFTSWISS will present new features and share the results of the year 2024 at stand C10.
Press release.- SOFTSWISS announced that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate showcasing new features.
iGB Affiliate 2025 will take place in Spain on January 21 and 22 at Fira Grant Via Barcelona. The event will host more than 200 companies and over 8,000 attendees from around the world.
Affilka by SOFTSWISS will participate with its stand for the second consecutive year, will present new features and share the results of the year 2024. Currently, the platform powers more than 410 brands, with more than 40 new additions just in the third quarter of 2024. Since the beginning of the year, the platform has welcomed more than a hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6 percent during the first three quarters of 2024 compared to the same period last year. Additionally, new player registrations grew by 62.7 percent and the number of unique clicks on referral links increased by 8.9 percent during the same period.
The growing metrics show the popularity of affiliate marketing to drive igaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO improvement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.
See also: SOFTSWISS organized a motorsport event for its partners with an F1 legend
Constantly working to improve the user experience, Affilka by SOFTSWISS recently introduced a new geographically distributed redirection feature that reduces redirection times between 2.5 and 5 times. With tests showing a drop from 1.5 seconds to 300 to 500 milliseconds, this improvement increases site traffic between 3.5 and 7 percent, boosting registrations and deposits. It also enhances reliability and fault tolerance and ensures smooth traffic redirection during outages, offering a faster and more reliable user experience.
Anastasia Borovaya, director of Affilka by SOFTSWISS, commented on this: “We recognize the essential role of affiliate marketing in promoting igaming projects in a rapidly evolving landscape. The new feature changes the game and addresses the common problem of players leaving sites due to delay. By drastically reducing latency, the geographically distributed redirection feature ensures smooth navigation and maximizes user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas.”
