Sportradar announced the launch of AI-generated audio (gen AI), a new feature in its multi-channel marketing service ad:s. The tool leverages the power of gen AI integrated with Sportradar's live data to automate the creation of personalized and real-time audio ads for sports betting operators and casinos in one of the world's fastest-growing digital marketing channels.
The Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, enabling them to generate creative content during key sports and gaming moments to efficiently scale advertising efforts on podcast streaming services and internet radio networks.
Sportradar's industry-leading technology automatically creates personalized and dynamic ads — with live data to update odds, jackpots, and upcoming events — to enhance brand awareness, elevate purchase intent, and increase the likelihood of customer acquisition.
AI-generated audio ads are the latest addition to Sportradar's comprehensive, industry-leading, and end-to-end marketing services, driving brand recognition, acquisition, and retention across all channels, including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships, and affiliate marketing.
Niki Beier, SVP marketing services, commented: "Sports fans and bettors are increasingly consuming audio content, with the audience growing by over 1000% in the last seven years. To deliver maximum marketing efficiency, we are providing a sophisticated yet easy-to-use solution for sports betting operators and casinos".
"Through our gen AI technology, we are making it easier for clients to integrate audio ads into their acquisition and branding campaigns, to reach more customers with relevant real-time audio messages, without the need for creative teams or a high production budget".
The Sportradar Group AG, founded in 2001, is a global leader in sports technology that creates immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media, and betting sectors, the company provides sports federations, news media, consumer platforms, and sports betting operators with a range of first-class solutions to help expand their businesses.
As a trusted partner of organizations such as NBA, NHL, MLB, NASCAR, UEFA, FIFA, Bundesliga, ICC, and ITF, Sportradar covers about one million events annually across all major sports. With deep relationships and industry expertise, the company is not only redefining the sports fan experience but also safeguarding sports through its Integrity Services division and advocating for an integrity-focused environment for all involved.
Source: GMB
