The São Paulo Football Federation (FPF) announced the sponsors that have already secured their spot in the 2025 Sicredi Paulistão. At the launch of the competition, held this Tuesday, in addition to the definition of the first phase matches, the renewal of Sicredi as the naming rights sponsor for the seventh consecutive year was announced, along with two betting houses, Bet7k and HiperBet, which will be able to take advantage of "Superproperties". There are still two slots available for the segment.
Other brands that had previously sponsored the competition renewed their contracts and will be in next year's Sicredi Paulistão: Assaí, Bis, Clear, and Cruzeiro do Sul.
In addition, the competition will also gain new brands. From the sports betting and online gaming segment, Bet7k and HiperBet will be able to take advantage of one of the championship's “Superproperties”. These are the Initial Whistle + Penalty and Star of the Game.
Advanced negotiations are underway and the final two betting slots, carrying the “Superproperties” of Goals and Substitutions, are expected to be announced in the coming days by FPF and LiveMode. This format allows a more intense connection between the brands and the audience, yielding even better results for both sponsors and fans.
"The 2025 Sicredi Paulistão has been consolidating as the most innovative championship in the country, not only in the sports field but also in its commercial strength which is perceived by the high market demand", states Bernardo Itri, VP of Marketing at FPF.
"And I can advance that there are more surprises coming that will amaze our fans and partners even more", concludes Itri.
The Sicredi Paulistão will start on January 11 and will be broadcasted by Record, TNT Sports, Max, and on the CazéTV channel on YouTube.
Source: GMB
