Every excess is harmful. Based on this premise, Superbet Brasil has developed a campaign to raise awareness among bettors about the importance of responsible gambling. Simultaneously, the company relaunched a landing page that serves as a guide to orient users of the platform.
According to Patrícia Prates, marketing director of Superbet Brasil, the campaign deepens the tone of care and explains how everything in excess is harmful: work, food, entertainment, and of course, the habit of betting.
For the professional, this awareness is also a responsibility of the company, which has invested in campaigns focused on entertainment and the Brazilian passion for sports.
Available on social media, the campaign's films will be broadcast on open TV and subscription channels. The pieces will be part of special content in the broadcast of the Champions League on TNT Sports, football exhibitions on ESPN, and on the programs “Donos da Bola”, from Bandeirantes of Rio de Janeiro, and the program “A Voz do Rio”.
Alongside the campaign, Superbet relaunched a landing page that functions as a guide for safe and responsible gambling. The action is based on the dissemination of informative content and is divided into four chapters: feelings and advice regarding games and betting, responsible gambling tools, protection and security tools for bettors.
The betting house also informs about the resources it provides to its users. Within Superbet, bettors can limit the amount of deposits, bets, losses, and sessions. One of the suggested resources is the free BetBlocker, a tool that limits access to gambling sites.
Source: GMB
