With so much information about this highly profitable sector, the time has come to reveal some of the best-kept secrets. PropellerAds shared an impressive case study of one of their biggest advertisers in the iGaming sector. The analysis team carefully evaluated this case to present a detailed report.
In this article, it will be possible to discover not only the results of the advertisers, but also how to apply some of these effective tricks in future campaigns, in a practical way and with various examples.
Campaign Essentials
GEO:
Brazil
Ad format: Popunder, Classic Push, On-Page Push
Traffic source: PropellerAds
Conversion type: Website registration (US$ 4), initial deposit (US$ 40)
Campaign period: March 2024 – currently
Conversion tracker: PropellerAds internal tracker
Pricing models: Target CPA, SmartCPM, CPM
Details of this lucrative journey in iGaming
The highlight of the article goes to one of the direct advertisers from PropellerAds, who works as a team and operates an iGaming feature. Upon arriving at PropellerAds, the goal was to set CPL and CPA (in this case, the price of the initial deposit) as KPIs. With the help of PropellerAds managers, more than 50 campaigns have been launched so far. Testing began with Popunder, which proved to be the ideal format for iGaming.
But why? Because it is interactive and offers wide reach, in addition to allowing the insertion of attractive visuals/texts and detailing the participation conditions, something essential for 99% of iGaming offers.
At the end of April 2024, On-Page Push and Classic Push campaigns were also launched, which quickly showed successful CPAs. But how?
Creatives that work
In the iGaming campaigns, the creatives chosen by the team were extremely eye-catching. It is not possible to share the real ones due to confidentiality issues, but here are some examples that follow the necessary principles for this attractiveness:
The image used shows a lottery-style roulette with three available spins. Interactive? Yes. Easy to participate? Even more so. The advice is simple: use interactive elements that encourage the user to enter the "game mode" and interact with the offer. Not just games, but also small surveys or direct registration forms on the pre-landing can work.
And what about Push ads? Some good examples also include the use of the local language, such as Portuguese in the case of Brazil. Using the native language increases the chances of conversion, so it is always important to do research on the predominant language before launching campaigns.
Success in numbers: statistics and results
Next, the campaign numbers by month, highlighting the growth of conversions (registrations and initial deposits) and the reduction in CPA cost:
In the first month, dedicated to testing, the budget was US$ 40K. After optimizations, the budget was increased to US$ 50K, which allowed reaching the desired KPI. With the successful results, the budget reached more than US$ 70K.
Lessons learned
Finally, some valuable lessons for acting in the iGaming industry:
* Wide reach and average rates: The RON (Run of Network) strategy provides clear statistics to identify the best-performing zones.
* Important metrics: Tracking metrics such as impressions, clicks, CPM, CPC, leads/conversions, and overall profit is essential for optimization.
* Targeting tips: Segmenting by state, city, and time of day can improve campaign performance.
* Pricing models: From Target CPA to models like SmartCPM/CPM, all models can generate exclusive traffic and additional profit.
* Seasonality reminder: Take advantage of major sporting events to maximize traffic peaks.
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Source: PropellerAds
