Rangers Football Club and the Kindred Group have announced the extension of their sponsorship agreement, solidifying their status as the longest-standing partners in British football.
This partnership began in 2014 and has now entered its eleventh year, with the two parties signing a new front-of-shirt sponsorship deal.
Under the new agreement, Kindred's Unibet brand will occupy a prominent position on the Rangers first team jerseys, while 32Red will continue to support as the sponsor for training and warm-up gear.
Notably, these T-shirts will also feature the slogan "Zero % Mission," part of Kindred's responsible gambling program aimed at ensuring 0% of the company's revenue comes from harmful gambling.
This move makes it the only gambling operator in the UK to incorporate such a message into the brand logo on the front of the jersey.
The partnership also extends beyond branding, with Kindred continuing to fund the Rangers Charity Foundation's "Team Talk" program, a men's mental health initiative. This program leverages the club's influence to engage men in discussions about mental health.
Additionally, Epic Risk Management will provide workshops on responsible gambling and financial management for all Rangers players.
Kindred Group's UK General Manager Sam Mead commented on the extension of the partnership, saying: "Rangers is a club with a rich history and a passionate and loyal fan base, so we are thrilled to be working with the team again.
"We recognize the privilege of supporting the club and its community—we take this responsibility very seriously.
"That's why since we began working with Rangers, the foundation of our partnership has been to showcase the extensive work of the Rangers Charity Foundation, which is very important—including the men's mental health initiative Team Talk. This excellent work will continue throughout our latest partnership."
