In the fast-paced world of iGaming, few game types have attracted players and attention as quickly and powerfully as Crash Games.
Smartsoft and SPRIBE, two rapidly developing game providers, have quickly won the market with their Crash Games, JetX and Aviator, respectively. Although they have not disclosed their revenues, their games have become the most profitable in the industry.
Their secret to success seems simple—combining fast gameplay with the allure of potentially huge returns.
For savvy developers and operators, this form of Crash Games represents a gold mine waiting to be tapped.
How exactly do they leverage these games and mechanisms to achieve substantial profits? PASA will analyze one by one and unlock the techniques to get rich through Crash Games.
What are Crash Games
Crash Games have rapidly become popular in the iGaming industry this year. Their betting scale is already comparable to traditional slot games.
The gameplay is simple yet thrilling: the core logic involves players betting on an ever-increasing multiplier, which "crashes" at a random point in time (i.e., stops increasing).
The goal for players is to cash out their winnings before the multiplier crashes, making a wise choice between "achieving a higher multiplier bonus" and "losing the bet amount." Players who cash out closer to the crash point can win higher rewards in that game round.
The appeal of these games partly lies in their immediacy and high-risk/high-reward nature.
Players can play multiple rounds in a short time, quickly experiencing the thrill of winning large sums.
Typically, Crash Games feature simple graphics and interfaces.
But their core mechanics create significant player stickiness, hence their rapid global spread, especially among young players, who are the main and loyal audience for Crash Games.
The design of these games often includes social elements, such as live leaderboards and multiplayer modes, further enhancing player engagement and competitiveness.
Let's now introduce two of the most classic Crash Games currently on the market.
Analyzing JetX and Aviator
JetX and Aviator, both developed in 2018, have been summarized by PASA as filling a market gap and addressing user pain points.
Smartsoft Gaming developed the pioneering crash game JetX in 2018. The launch of JetX set the industry standard for Crash Games, or rather, JetX created the concept of Crash Games.
JetX is popular in over 70 countries and recently won the "Best Crash Game of 2024" award at the SIGMA Africa Awards.
One of the most prominent elements of JetX for players is the game's simple rules, which through an intuitive user interface (UI) design, allow players to easily understand the mechanics of winning and losing.
This crash game follows a standardized development process, where the mathematical model is the cornerstone of its successful development.
These aspects, from a current perspective, are not unique, but at the time, JetX's success was based on its originality in game development.
Thus, JetX filled a market gap, and the real hit that addressed user pain points and shone brightly was SPRIBE's Aviator.
Also launched in 2018, Aviator has partnered with over 2,000 brands in the past 12 months and is licensed in over 20 regulated markets.
With over 10 million active players globally each month, peaking at over 165,000 bets per minute and more than 10,000 simultaneous bets, calling it the world's number one is not an exaggeration.
The crash game Aviator combines fast-paced, socially engaging, and thrilling gaming experiences, perfectly fitting the entertainment and consumption needs of the millennial audience.
PASA previously mentioned that millennials are the main audience for these crash games that emerged in 2018, so capturing this audience's pain points is crucial.
Aviator's game art design and animations are quite sophisticated: in the game, players act as pilots of an airplane, and as the plane ascends, players' bets multiply. The goal is to cash out profits before the plane flies off the screen, at which point the plane "crashes" and the game ends with the player losing their bet.
Although Aviator's mechanics are also simple, the simplicity of the game mechanics is a necessary element for crash games. It also has multiple features—such as real-time chat, allowing players to communicate with each other, track each other's stats, and trade strategies during the game.
The reason Aviator has been successful is precisely because it combines the crash game's curve mechanics with social interaction (multiplayer games and leaderboards) and enhances user-friendliness and visual appeal. This is what PASA summarized as capturing the user's pain points.
Analyzing Player Needs and Earning Substantial Returns
According to a 2022 report by the UK Gambling Commission, 32.6% of young people aged 18-24 had engaged in online gambling within a four-week period, indicating that young audiences are gradually becoming the main players in online games.
Therefore, understanding why the number of young people playing online games is increasing can help game developers create games for the future.
In this fast-paced era, the younger generation faces unprecedented pressures and challenges.
They seek outlets to release the daily pressures of life and work, and the design philosophy of crash games is usually based on simple yet challenging game rules, where players need to complete tasks under various extreme conditions. This setting perfectly caters to young people's desire for excitement and self-transcendence.
The challenges in the game mirror the pressures of real life, giving young people a sense of control in the virtual world, thereby providing temporary psychological relief and satisfaction.
What strongly attracts young people is also the social attributes of the game.
This not only allows players to enjoy the game itself during the gameplay but also enables them to make friends and share their challenge experiences and achievements.
In a society where feelings of loneliness are increasingly intensifying, this interactive gaming experience undoubtedly provides young people with a platform to seek a sense of belonging and identity.
As is well known, the young audience is a difficult group to attract.
But JetX and Aviator have provided us with lessons learned, and we are gradually finding the elusive unknown factors that not only attract these future players but also keep them playing.
Therefore, when we design crash games, we can focus on these key points:
1. Core Mechanics
The core mechanics of "Crash Games" are most suited to the young audience, distinguishing them from traditional slot and table games.
Crash games focus on timing—finding the best balance between maximizing potential profits and avoiding crashes. When designing crash games, it's essential to avoid excessive gamification; the process of playing and betting should not be overly complex.
Simplicity is key, and it's this simplicity combined with a fast pace that attracts players seeking a quick and fun experience.
2. Social Features
Multiplayer games, leaderboards, and friendship features can help attract an audience.
The millennial generation's enthusiasm for social features is unprecedented, as mentioned in PASA's past articles, so socially interactive games can develop better among young players and also help with the active fission within the game.
3. User-Friendliness
Games that run smoothly with outstanding game graphics design are more likely to retain players, and mobile-first game content can establish a better connection with the audience.
Apart from game format preferences, young players also tend to favor certain payment methods, such as cryptocurrencies, which are becoming increasingly common, especially in crash games.
Features like automatic cash-outs and special bonuses can enhance the gaming experience.
Beyond these points, innovation is crucial for ensuring the continued success of providers. JetX was able to become the first game to eat the crab, precisely because of its innovativeness, ensuring its games remain fresh and attractive.
In summary, these elements interact and collectively form the overall framework of crash games. Developers need to consider these elements comprehensively to ensure that the games are attractive and provide ongoing and meaningful challenges.
PASA believes that the future of crash games still holds great potential for development and innovation. If we can create experiences that exceed player expectations, designing games that blend skill, strategy, and luck, providing endless excitement and top-quality, then we can also seize our own piece of the "crash" market.
We look forward to discussing more unique insights about crash games and game development with our readers and invite you to follow the global get-rich industry's overseas information platform PASA for more firsthand get-rich industry information.
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