CEO and founder Sergio Cusano introduces TipSync, an innovative startup that will soon launch its platform in Brazil with a revolutionary and real-time statistical system for roulette and baccarat. In an exclusive interview with GMB, he explains how the app analyzes delays and presences through its algorithm, covering more than 100 types of bets on over 50 tables from major providers.
Games Magazine Brazil - When was TipSync.com founded?
Sergio Cusano - TipSync.com was founded about 5 years ago under the name BetSync.com. Following expert advice, we changed the name to TipSync.com to avoid penalties associated with the word "bet" and to advertise without restrictions, becoming an incubator for new customers.
What is TipSync's relationship with the Brazilian and Latin American betting market?
We have received requests in the past to conquer the Brazilian and Latin American markets, but we were not yet ready to meet potential demands. We know it is one of the most interesting and innovation-hungry markets. Today, we have strengthened our structure to face it. And we are more confident about it.
What has the company created that is so revolutionary?
We have developed a real-time statistical service for roulette and baccarat, with an algorithm that calculates delays and presences with more than 100 types of bets on more than 50 tables from major providers (Evolution, Playtech, and Pragmatic Play). Users receive smartphone notifications for extraordinary events (for example, a delay of red or black color of more than 20 spins, with an alert indicating on which table to bet).
What proposal is TipSync bringing to Brazil?
Our service is unique in the world: the tools we offer to roulette players are indispensable. This allows betting houses to reactivate their inactive customers, acquire new ones, and retain them 100%.
With our web application and the business model we have implemented, we completely eliminate the need for advertising costs to acquire customers. Betting sites that partner with us not only differentiate themselves from competitors but also save on the costs of acquiring new customers.
It works like this: the bets have their own manager who recruits affiliates to bring customers to their site. Typically, a betting house has at least 50 to 100 affiliates.
The business model we already tested in Italy works as follows: TipSync selects a betting site partner after fully explaining the project. Then, the manager who partnered with TipSync announces to their affiliates the news of the alliance with us and schedules a presentation for a globally unique service. We present the service to the affiliates, and TipSync will only make everything available on the partner site.
How can the new Brazilian regulation help your company conquer the Brazilian market?
We are a cutting-edge web agency specialized in creating new services for the world of gaming and sports betting.
Can you mention the companies you have partnerships with inside and outside Brazil and what marketing strategies are you preparing for next year?
We currently have no partner companies in Brazil or Latin America, but we will update you soon. About the novelty of this extraordinary service, we will only give a preview: we have created a virtual assistant that bets only on the site that has a partnership with TipSync; it cannot do this anywhere else. This virtual assistant is indispensable for the client, hence there is 100% retention. We prefer to reveal innovations to the sites that will become our partners.
Who is the target audience of your agency?
Our target audience is the world of casino games, both in the B2B and B2C markets.
What is your differentiator? Why should a betting site choose you?
Our globally unique services allow our clients to outperform their competitors, who offer only repetitive bonuses and cashback.
Why do betting sites choose to partner with TipSync?
Because they can retain and acquire new customers, and have the opportunity to reengage their inactive customers, offering a differentiation factor compared to their competitors.
What advantages do players have with your product?
Our strength lies in listening to the needs of each individual client and transforming their requests into unique services. The feedback is excellent because we realize their desires.
Can you give us a preview of your next exclusive service?
We have created an AI-based personal assistant that bets 24/7 for the player, following parameters set by the player themselves, with stop-win and stop-loss features to ensure responsible betting.
What do you expect for the future?
We want to make TipSync increasingly efficient and indispensable for our clients, expanding our real-time statistical realm to football and other sports. Our goal is to grow globally, focusing mainly on expansion to the Brazilian and Latin American market, thanks to a major betting site, an investment fund, an angel investor, or a multinational gaming company.
So does your business model satisfy everyone?
Yes, it is a scalable win-win-win model for TipSync, partner sites, and customers. As you mentioned, the real gem.
What marketing strategies are you currently using to attract betting operators? What would happen if there was too much demand?
We hope to do great business and that many operators will contact us directly at info@tipsync.com, but we will choose only three operators and, to reward them, we will offer our service at a significant discount.
Source: Exclusive GMB
