Game provider 7777 Gaming announced a content partnership with Betano Brasil, officially entering the Brazilian market and further promoting its business expansion in Latin America.
According to the agreement, several popular games from 7777 Gaming will be launched on the Betano platform, with the first batch including "Devil's Deal: Soul for Sale", "Mayan Gold", and "Candy Total". More game content will continue to be released in the future.
The partner in this collaboration, Betano Brasil, is a subsidiary of the global gaming company Kaizen Gaming and has become a significant player in the Brazilian sports betting field. It holds a sponsorship partnership with the Brazilian Football Confederation and is also active in multiple Latin American markets including Peru, Chile, and Mexico.
Elena Shaterova, Chief Commercial Officer of 7777 Gaming, stated: "We are very excited about our partnership with Betano. This not only provides us with an entry into the strategic market of Brazil but also represents our commitment to continuously advancing global content distribution."
Earlier this month, 7777 Gaming also obtained Italian regulatory certification, and its games have now entered 14 compliant markets including Colombia, Peru, and Croatia. Among them, "Crazy 100 Bucks", "Vault Looter", and "Sea of Treasures" have been approved for launch in Italy.
It is worth mentioning that "Devil's Deal: Soul for Sale", which was launched in Brazil, is categorized as an "innovative concept" game, blending nonlinear narrative with unique mechanics, reflecting 7777 Gaming's commitment to breaking through traditional game design in its research and development direction.
Currently, as the Brazilian gaming market gradually moves towards legalization and maturity, more and more international content providers are viewing it as the core of their growth strategy in Latin America. The partnership with Betano is an important step for 7777 Gaming to deepen its engagement in the region, expand its player coverage, and enhance its brand influence.
