RubyPlay is an innovative B2B online gaming development studio that has solidified its position in the Serbian market through a new partnership with MaxBet, a leading sports betting and gaming operator in the Balkans.
Under this new agreement, RubyPlay's diverse game portfolio, which includes fan favorites such as Diamond Explosions 7s, Immortal Ways Buffalo, and Zeus Rush Fever Deluxe, has been integrated with MaxBet, available for its large customer base.
The operator was acquired by Flutter in September 2023, holds about 20% of the online market share in Serbia, and continues to thrive under the protection of a global entertainment group.
This collaboration highlights RubyPlay's ongoing commitment to expanding in regulated European markets, providing players with exceptional gaming experiences through the industry's biggest brands.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, stated, "We are thrilled to announce our new partnership with Serbian gaming industry leader MaxBet."
"This partnership provides us with significant opportunities to expand our business in Serbia and other regions. We look forward to offering MaxBet's loyal customer base an exciting range of games."
Vukašin Marelj, Online Casino Manager at MaxBet, added, "At MaxBet, we are determined to provide the best gaming experience for casino players."
"Working with RubyPlay allows us to further enrich our platform, offering high-quality content including the popular Immortal Ways series, catering to diverse player preferences."
