Caesars Entertainment, in partnership with game developer Light & Wonder, has launched a new exclusive online slot game "Ultimate Fire Link Cash Falls by the Bay," which debuted in New Jersey, Pennsylvania, Michigan, and Ontario, Canada.
This masterpiece combines gameplay elements from two popular slot series, "Ultimate Fire Link" and "Cash Falls," exclusively available at Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino platforms.
Simultaneous launch in four locations, online and offline promotional synergy
To coincide with the game's launch, Caesars Entertainment has rolled out an omnichannel marketing campaign in select markets, offering promotions for VIP players. For instance, New Jersey users can participate in promotions offering a BMW X3 and cash rewards; however, these offers are not available in the Ontario region of Canada, reflecting the company's strict compliance with regulatory requirements in different jurisdictions.
Driving product diversification, strengthening digital layout
The introduction of this new game further enriches Caesars' exclusive content lineup in the rapidly growing online casino market. Previously, in April 2024, Caesars Entertainment had reached an integration agreement with EveryMatrix to introduce the SlotMatrix platform, providing a broader range of slot content to its users in the US and Ontario.
Parallel strategy of physical and digital
Beyond the online product line, Caesars Entertainment is also rapidly expanding in the physical market. Earlier this month, the company partnered with the Coquille Indian Tribe to launch the first retail sports betting venue at Coquille Casino Resort in Oregon, offering betting services for college sports. Additionally, in March of this year, Caesars Entertainment received the "RG Check" accreditation from the Responsible Gambling Council of Ontario and was recognized by the National Council on Problem Gambling in the US for its corporate social responsibility performance.
The collaboration with Light & Wonder not only highlights Caesars Entertainment's strategic depth in exclusive content and multichannel operations but also reinforces its leading position in the North American iGaming market.
