Veikkaus subsidiary Fennica Gaming announces a partnership with the Virginia Lottery to launch instant games in Virginia. Players can access the games through the Virginia Lottery's NeoPollard Interactive platform via the US aggregator EQL Games. The games include Miner Jack's Combo Caverns and Wobblyblobs.
Fennica Gaming's Senior Vice President of Customer and Marketing, Joni Hovi, stated: "We are thrilled to provide the Virginia Lottery with our eInstants that we have been creating since 2004. Through our parent company, the Finnish national lottery Veikkaus, we possess extensive lottery knowledge and offer games that meet the latest standards and player preferences."
EQL Games CEO Brad Cummings added: "We are extremely proud to partner with Fennica Gaming to bring their range of cutting-edge eInstant products to the Virginia Lottery's online platform. When I first saw these games, I knew their casual gameplay would hold a significant place in the US iLottery market. This is just the beginning of what Fennica Gaming has to offer to the Virginia Lottery and the entire lottery industry."
Scott Kenyon, Deputy Executive Director of Marketing for the Virginia Lottery, commented: "As we conclude four years of iLottery, the Virginia Lottery must provide new eInstant games to continue expanding our player base. The unique games offered by Fennica Gaming give us the opportunity to attract new players who are looking for casual gameplay and additional experiential value."
The Virginia Lottery reports that lottery sales for the fiscal year 2024 reached a new high of $5.5 billion, with a record $4.2 billion paid out to players. Management expenses dropped to 3.8% of sales.
