Amusnet has appointed Marco Pequeno as the Regional Manager for Brazil. According to the company, this strategic move allows them to better serve Brazilian operators and further solidifies their important position in the Latin American market.
The company stated: "Since its foundation 8 years ago, Amusnet has earned a reputable standing among leading suppliers for providing innovative gaming solutions and exceptional customer service. Building on this foundation, Amusnet has expanded its operations to all certified Latin American markets including Argentina, Colombia, Mexico, Panama, and Peru.
"This strategic expansion highlights Amusnet's commitment to exploring regional opportunities and elevating its credibility and influence in the Latin American gaming sector. Amusnet is currently appointing a national manager based on its growth strategy and upcoming local regulations to strengthen its influence in Brazil."
In his new role, Pequeno will be responsible for overseeing all aspects of Amusnet's operations in Brazil. He will play a critical role in establishing streamlined communications for existing and potential customers.
Furthermore, Marco will focus on developing strategic pathways, enhancing operator performance, and promoting market penetration of Amusnet's gaming products. His leadership skills are crucial for Amusnet's continued growth and success in the Brazilian market.
Amusnet's Chief Sales Officer, Irina Rusimova, remarked: "Appointing the new national manager for Brazil clearly demonstrates our commitment to deepening our impact in this vibrant market. We are delighted to welcome Marco to Amusnet's growing team in Latin America, and we believe his extensive experience and market knowledge will aid Amusnet in successfully implementing growth and localization strategies in Brazil."
A key component of Amusnet's strategy in Brazil is the swift establishment of a local enterprise. This initiative will allow the company to offer more localized services, enhance support, improve financial performance, and reduce costs. By operating in the Brazilian market, the company aims to foster stronger relationships with clients and tailor its services according to specific regional needs.
Marco Pequeno stated: "Deciding to establish a subsidiary in Brazil further proofs our investment in the market, our interest in taking the right actions, and our desire to be closer to our customers. We are committed to providing the best experience for our operators and their users, which is directly reflected by having a Brazilian office and local staff who understand the culture, the industry, and all its nuances."
Pequeno holds a degree in Advertising from Mackenzie Presbyterian University and an MBA in Business Administration from Getulio Vargas Foundation (FGV). He was a prominent gaming consultant in Brazil with extensive professional experience. His many years in the Brazilian gaming industry span multiple sectors and include collaboration with numerous local clients.
The company stated: "His educational background combined with industry experience make him a knowledgeable leader in the field, and his future contributions to Amusnet will further build the provider's image as the preferred participant in the Latin American market."
