The company hopes to maintain an 80% share of the business, which has led to difficulties in reaching agreements with operators in the industry.
On July 8, 2024, São Paulo TV Bandeirantes announced that it was formulating a strategy to enter Brazil’s online gambling market. The company is in talks with a number of gaming companies, seeking partnerships to enter the industry.
However, according to Veja magazine, the agreement has encountered a major deadlock related to equity ratios. Bandeirantes intends to retain an 80% share of the business, causing resistance among bookmakers accustomed to a more balanced partnership model.
In May, Estadão reported that, according to sources, the station had reached an agreement with North American gambling giant OpenBet An advanced agreement. But the network has yet to take a position, and so far there has been no confirmation.
It is worth mentioning that Globo Group has also expressed interest in entering the market. The company applied to the Treasury Department through DFS Entertainment, the developer of fantasy football game Cartola FC. According to information, it has been sought partners by an American company and a European company.
