In today’s digital age, social networks have become a core tool in the marketing strategies of all industries, and gambling platforms are no exception.
As a major platform for real-time information dissemination, Twitter has more than 330 million monthly active users and publishes more than 500 million tweets every day. Create a platform Twitter account and attract a large number of users' attention and interaction by instantly publishing game updates, odds changes, interactive Q&A and other content.
YouTube
The video content giant has more than 2 billion monthly active users, with more than 1 billion hours of viewing time per day. By publishing funny ads, game reviews, expert analysis and other video content, the platform can effectively increase attention.
With over 2.8 billion monthly active users, in addition to finely managing Facebook accounts and interacting with fans, it can also use targeted advertising to attract interested potential user groups< br> Here are successful social media marketing cases during the European Championship. After reading these, you can also make good use of social media as an exposure booster!
Paddy Power's Humorous Marketing
1. Carefully crafted humorous videos
Paddy Power produced a series of humorous videos and advertisements during the 2024 European Championship, typically featuring witty dialogues and humorous scenes, mocking popular topics or players in the game< br> They released a series of humorous videos called 'Paddy's Predictions', in which the virtual character Paddy predicts the outcome of the game in an exaggerated and humorous way. These videos have been viewed over 5 million times on YouTube and interacted with (liked, commented, and shared) over 1 million times on social media.
2. Real-time interactive funny tweets
During a key game, Paddy Power posted a tweet that satirized the performance of a famous player. The content was: "Watching him play, I wonder if he is wearing his sneakers backwards." This tweet gained popularity in a short time. It received more than 100,000 retweets and 500,000 likes. They also published a series of real-time tweets with caricatures that vividly depicted highlights and mistakes in the game, greatly increasing user participation and interaction.
3. Funny interactive activities
Paddy Power has launched a "funny fan photo" competition, encouraging fans to upload funny photos of themselves watching a game. Winners can receive free betting bonuses or VIP match tickets. The event attracted thousands of users and related posts received hundreds of thousands of interactions.
Bet365 live betting updates on Twitter
Bet365 will release real-time updates before, during and after each game, including team lineups, game progress, key events (such as goals, red and yellow cards, etc.) and score changes. It will also update odds changes in real time to attract users. Betting while watching the game, this real-time interaction increases user engagement and betting frequency.
