Midnite enters the football sponsorship market for the first time, becoming the training kit partner for Southampton for the 2025/26 season.

Southampton Football Club has officially announced a partnership with UK online betting operator Midnite for the 2025/26 season, where Midnite will serve as the official training kit partner of the club. This marks Midnite's first sponsorship deal with a football club and is a key step in their stra