Optimove: Live Betting Increases Spending and Captures More Budget in Study of 3.8M Players

Optimove Insights, the research division of Optimove, a leader in CRM marketing platform for iGaming and sports betting, has published a detailed analysis on the trends of live betting (in-play). The study analyzed 3,794,500 monthly bettors in sportsbooks in the USA, UK, Greece, Italy, and Spain fro