A Must-Read for Betting Operators: Phased Deployment, Unlocking the Secrets to Sustained High-Efficiency Conversion with Meta Ads

Phased deployment is the correct way to make Meta ads more valuable — A practical guide for gambling operatorsAs a gambling operator, when promoting overseas or launching independent Meta ads, you often hear doubts like: "Thousands of dollars have been spent on ads, why are there still no orders? I

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Maximizing User Value: In-depth Exploration of the Value of the Betting User Lifecycle

Users of gambling products typically experience a complete lifecycle from initial contact to eventual churn and recall. At each stage, user psychology and behavior change, with key conversion nodes and influencing factors present.By analyzing these stages and nodes, the operations team can target op

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[Essential Guide for Beginners] Facebook Material Testing Complete Strategy

1️⃣ Material Testing Strategy►Video and Image Material Testing: Arrange ad group tests based on the number of materials. For example, for 3 video materials, you can use the ad format 1-4 ($50 same audience) -3 (video) to gradually test which materials perform best.►Lower Budget for Image Materials:

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