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The Operational Logic of Bonus Betting: How Sports Betting Platforms Utilize Promotional Mechanisms to Drive User Growth and Retention

The Operational Logic of Bonus Betting: How Sports Betting Platforms Utilize Promotional Mechanisms to Drive User Growth and Retention

Bonus Bets are a core tool for sports betting operators to attract new users, activate dormant users, and promote retention conversion. They are issued in the form of website points or "free bets," providing users with the opportunity to bet without investing real money, while creating marketing le

17like·0commentA week ago
Maximizing User Value: In-depth Exploration of the Value of the Betting User Lifecycle

Maximizing User Value: In-depth Exploration of the Value of the Betting User Lifecycle

Users of gambling products typically experience a complete lifecycle from initial contact to eventual churn and recall. At each stage, user psychology and behavior change, with key conversion nodes and influencing factors present.By analyzing these stages and nodes, the operations team can target op

65like·0comment05-01
Lifetime Value (LTV) in Affiliate Marketing for iGaming

Lifetime Value (LTV) in Affiliate Marketing for iGaming

In iGaming affiliate marketing, the Lifetime Value (LTV) is a crucial metric that provides a comprehensive view of each customer's value in their relationship with the platform. While others, such as CPA (Cost per Acquisition) and conversion rate measure immediate return, LTV represents the total t

22like·0comment2024-11-22
InplaySoft points out what LTV is in iGaming and how operators can make good business decisions.

InplaySoft points out what LTV is in iGaming and how operators can make good business decisions.

The iGaming market is rapidly becoming very competitive, so understanding the key metrics of the industry is essential for companies to evaluate their businesses in the best possible way. One of the main indicators in the industry is the Lifetime Value (LTV) of a player. In this article for GMB, inp

22like·0comment2024-11-07

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