In recent years, Social Casino Games (SCG) have been heating up with a unique "gambling-like + strong social" model. According to Business Research data, the global social casino market size reached $7.73 billion in 2023 and is expected to break through $12.46 billion by 2032, with a compound annual
The 2025 FIFA Club World Cup is set to kick off in the United States, with this expanded tournament featuring 32 teams attracting billions of global viewers and presenting significant opportunities for the sports betting industry.As the legalization of sports betting accelerates in North America, m
The company explores the main trends that will define the future of the industry.Press release.- The igaming sector has experienced exponential growth in recent years, with 2025 shaping up as a crucial year to consolidate innovations and overcome challenges. Stricter regulations, technological adva
In the sports betting and iGaming sector in Brazil, consolidated bets are standing out in a highly regulated and competitive environment. Ricardo Bianco Rosada, founder of brmkt.co, explores how companies can go beyond the rules, using branding, marketing, and innovation strategies to win in this c
Steven Madden, Head of Content at Bonus.org, one of iAffiliate’s affiliate websites, writes forCasinoBeatsabout what goes on in players’ brains when they are recipients of bonuses in the igaming space. Madden explains some of the key psychological activities that players go through and how the indus
B2B iGaming solutions providerSlotegrator has released part 1 of its iGaming Trends 2025 report, offering a comprehensive look at the trends set to define the industry in the coming year. The report highlights innovative strategies and technologies that operators and providers can leverage to stay a
Samba Digital uses data and analytics to help iGaming operators plan, execute, and evaluate marketing strategies, offering insights into social networks, sponsorship effectiveness, and ROI. In an exclusive interview with GMB, Camila Cunha, iGaming manager, highlights how companies can leverage appr
The association will convene a virtual talk on November 6th, aiming to discuss marketing strategies.Mexico.- The Association of Permit Holders of the Gaming Industry in Mexico (AIEJA) will explore the potential of women in this sector, focusing on how marketing strategies can attract new groups of p
SOFTSWISS has revealed the perceived importance of Artificial Intelligence in the online gambling sector by publishing its iGaming Trends 2025 Report.Within the survey, the igaming solutions provider found that the importance of AI and Machine Learning was rated as 8.2 out of 10 by the survey’s resp
This week, SBC Webinars and Income Access invite operators and affiliates in the igaming industry to participate in an essential webinar.Scheduled for this Thursday, October 24th, at 10:00 AM EST and 4:00 PM CEST, the session will feature industry experts from MediaTroopers, Voluum and Income Access
B2B gaming supplier Push Gaminghas announced a significant reorganisation of its senior leadership team, marking a pivotal moment for the company’s future growth. Among the most notable changes is the appointment of Andy Bentleyas the company’s new Chief Operating Officer (COO).Bentley, who has been
Following the 10th anniversary of UK operator Casino Kings, we spoke to Daniel Shannon, the Head of Marketing & SEO at the operator as he discussed how it has evolved in the UK market and key player trends that could shape the nation’s gambling industry in the years ahead.How did the move to acq
With the release of the SOFTSWISS ebook ‘How to Market Online Casino’ and later ‘Casino SEO Audit: The Ultimate Guide’, operators and affiliates obtained a wealth of insights into modern marketing strategies.These guides shed light on how online casinos can thrive in a digital landscape, offering pr
/ THE END /