ICE 2026 Hot Topic: Africa as a Non-Following Market Requires Differentiated Betting Strategies

In the 2026 Barcelona ICE exhibition, SmartSoft CEO Guga Gotsadze and Logifuture CMO Ben Koff had an in-depth conversation, focusing on the uniqueness of the African market — it is not merely about "catching up" with mature markets, but operates on a completely different logic, especially in region

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