As fans increasingly focus on players rather than teams, sports betting is undergoing a profound transformation. The rise of player props and micro-market betting is rapidly becoming a key driver for enhancing user engagement, achieving product differentiation, and increasing profitability.The Rise
As the Wimbledon Tennis Open unfolds with great enthusiasm, the industry is focusing on a key issue: Is micro-market betting gradually surpassing traditional match-win betting as the core driver of growth in tennis betting?Pragmatic Play's Senior Vice President of Sports, Gareth Crook, and Bettormet
GameplAI announces a collaboration with Betsson Group to provide localized betting content for the operator's international brand portfolio.The focus of this partnership is to enhance Betsson's products through GameplAI's advanced player props and micro-market solutions for pre-match and in-play bet
Sportradar (NASDAQ: SRAD) will further transform the betting landscape by launching micro-markets (next-generation live betting products) that will cover leading sports events, opening up new revenue streams for operators. As a strategic move, Sportradar is collaborating with Tennis Data Innovations
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