Marketing a game isn’t as simple as sending out a press release and posting a nice looking graphic on social media in the hopes players might try it out. There is a lot going on behind the scenes to create a whole narrative, develop new engagement strategies and find the best possible way to incorpo
Dana Reynolds is only a few months into her new job leading the Fremont Street Experience’s marketing team. Her office overlooks the unique location, filled with remnants of old Las Vegas canopied by one of the largest video screens in the world.“I do take a minute every day, if not five, to look ou
Game Nation has strengthened its leadership team with the appointment of experienced industry executive Eric Howell to the post of Compliance and Audit Director, alongside Sharon Lewis, who joins as Marketing Development Manager. Game Nation is currently the UK's third-largest high-street gaming mac
After discovering how to monetize on Telegram, it's time to understand how to promote these mini apps. Telegram Mini Apps (TMAs) are the recent buzz. Whether it's to create something to impress users with convenience or because you had a high-level idea, the goal is to get the app noticed. So, how d
The Spanish Gambling Authority (DGOJ) has announced the results of the country's online gambling market for the third quarter of 2024. Overall, the Gross Gaming Revenue (GGR) for this quarter was 348.1 million euros ($366.5 million), a year-on-year increase of 14.4% and a quarter-on-quarter in
Alan Brincat, the co-founder of the iGaming-focused marketing agency Propane, shares in this exclusive to GMB how his experience in Malta influenced his approach to the Brazilian market. The executive discusses global strategies, local specifics, regulatory challenges, and social responsibility acti
BetMGM Names Ex-Fiat Chrysler Head Hurbis as New CMOBetMGM, the joint venture between MGM Resorts International and Entain Holdings, has appointed seasoned marketing executive Casey Hurbis as its new chief marketing officer (CMO).Impressive Experience Over Three DecadesThe company praised Hurbis for
The global betting company 1xBet confirmed its status as one of the leaders in the iGaming industry by participating in Affiliate World Asia, the leading global conference on effective marketing. In 2024, the event celebrated its 10th anniversary and was held from December 4 to 5 at the Centara Gran
BetMGM Monday announced the hiring of Casey Hurbis as its new chief marketing officer. Hurbis, who will report to BetMGM Chief Revenue Officer Matt Prevost, has 30 years of consumer marketing experience.“Building BetMGM from the ground up into one of the most recognizable brands in the sports bettin
On Tuesday (19th), leaders and experts from the sector will gather in São Paulo for the exclusive event "ROUNDTABLE | iGaming Leadership", promoted by CP Games. In an intimate and dynamic format, the meeting aims to provide a debate environment on crucial topics such as regulation, good financial pr
The latest episode of "The GO Show" by Play’n GO previews new releases from Play’n GO, impressions from a trip across the United States to meet key clients, and highlights from G2E Las Vegas.Press release – A new episode of "The GO Show", the monthly web show by Play’n GO, packed with surprises, has
The visit aimed to boost sales in that city and also to spread the new prize plan and give gifts to the lottery vendors.Colombia.- Positioning the Lotería del Risaralda at a national level continues to be one of the main objectives of the entity at the request of Governor Juan Diego Patiño Ochoa. In
Gail Odgers is a prominent figure in the marketing landscape of South Africa, currently serving as the Head of Acquisition Marketing for Sportingbet South Africa. Based in the picturesque City of Cape Town, Western Cape, Gail has carved a niche for herself in the competitive iGaming industry. Gail’s
/ THE END /