SBC has shaken up its media portfolio with the launch of iGamingExpert.com as its new premier news source for international iGaming news. Replacing the CasinoBeats brand, iGaming Expert will provide more extensive coverage and deeper analysis than ever beforeThe new brand also dovetails better with
Focusing on being one of the leading sports betting and online gaming houses in Brazil, JetBet is undergoing a major rebranding process after its approval by the Secretariat of Prizes and Bets. According to CEO Henrique Moraes Silva, "we have met all the requirements, including advertising and the e
In recent months, JetBet has undergone a significant transformation. The rebranding, which involved removing '365' from the name, marks the beginning of a new era for the company, now adapted to the regulated market and positioned as a reliable and innovative partner in the betting sector. The initi
Bankrupt sports broadcaster Diamond Sports Group is seeking court permission to re-brand its network of Bally Sports local channels to FanDuel under a naming rights deal with the betting giant.Diamond said in a Tuesday court filing that it needs to rebrand now, at the start of the National Hockey Le
In a move that reflects its commitment to innovation and customer experience, Sorte Online, a reference in digital lottery betting intermediation in Brazil, is experiencing a strategic rebranding moment. The new brand, which brings the essence of the company with a young and modern identity, aims to
This Sunday, the 15th, Betnacional took advantage of the broadcast of the Brazilian Championship round on Globo network to introduce its new visual identity to the public. The betting platform now features blue and yellow colors, in a rebranding effort by LEAN and Gad, a Brazilian branding and desig
Beter Live has separated from the Beter Group and rebranded to become Iconic21. The live betting solutions provider will expand its product portfolio to include new content and games and “never-seen-before formats and bonus features,” the company said, with a greater focus on the live gameshow seg
The entity commemorated its 100 years of institutional life with a special event. Additionally, as part of this celebration, the Lottery increased its grand prize and changed its corporate image and slogan.Colombia.- The Lotería del Huila celebrated its centenary at a gala held at the Plaza de Bande
The Londoner Macau's casino will remain closed until at least December due to significant renovations, as revealed during Las Vegas Sands (LVS) recent second-quarter earnings call. The property has been undergoing a $1 billion upgrade since May, with completion targeted for the first half of 2025.
Gaming Innovation Group has announced that GiG Media will be rebranding to Gentoo Media. The rebranding comes ahead of a planned split of the company in the second half of 2024. The company will from now on be trademarked under Gentoo Media and will operate under the name Gentoo. "Whilst introducing
Senator Risa Hontiveros said operations must not be allowed to ‘rebrand’.The Philippines.- Senator Risa Hontiveros has urged law enforcement to be strict in imposing the ban on offshore gaming operatorsand not allow them to ‘rebrand’. She said there were reports offshore gaming operators could becom
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