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The lottery industry is standing at the crossroads of the digital era. The upcoming ICE 2026 conference has specifically set up a "Innovative Lottery Summit", aimed at directing global lottery institutions on how to attract the younger generation using new technologies while maintaining their charit
Lotto.com has launched a new digital scratch-off campaign created by Havas New York. The campaign is tied to the company’s launch of digital scratch-offs in December 2022, which aims to modernize the traditional paper-based scratch-off experience. The new campaign builds on the brand’s e
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