LCKY Group announced on Thursday that it has reached an agreement to acquire the online casino RoyalCasino, which operates only in the regulated market of Denmark. This transaction is positioned by the group as a highly strategic and financially attractive market integration move. The acquisition is expected to immediately add approximately 18% to 20% in revenue and 29% to 31% in EBITDA to the group on a pro forma consolidated statement basis. Group CEO Richard Brown described RoyalCasino in the statement as a high-quality asset with a strong market presence and high profitability. Denmark, as a mature, strictly regulated market with a highly integrated operator base, closely aligns with the group's focus on regulated, sustainable growth strategies. The Danish gambling market saw a year-over-year increase of 25.1% in gambling revenue last August, reaching 714 million Danish kroner.
Complementary formula of local expertise and international scale
RoyalCasino is a purely local player in the Danish market, and after the transaction, it will be integrated into the LCKY Group's gambling matrix, which already includes brands such as LuckyCasino, HappyCasino, FlaxCasino, Vera&John, and OneCasino. This acquisition will further increase LCKY's revenue share from regulated markets. RoyalCasino CEO Per Petersen summarized the logic of the cooperation as an organic combination of local expertise and international gambling operational experience—In an industry characterized by high innovation and intense competition, this combination is seen as a formula for joint success.
Recently, Denmark introduced new regulatory measures called Spilpakken 1, including a whistle ban on gambling ads during sports broadcasts, strict control of outdoor promotions, and restrictions on free game rewards. These regulatory changes mean that the compliance costs and customer acquisition capabilities of Danish licensed operators are undergoing a synchronized tightening, and achieving scale operations and synergies through acquisitions has become an effective way to cope with this pressure. The transaction is still subject to routine approval by regulatory authorities, with the expected delivery time in the second half of 2026. Advisory firm Partis provided financial advisory services for the transaction to RoyalCasino, and details of the acquisition price and financing arrangements were not disclosed at the time of the announcement.
PASA official website continues to track the dynamics of mergers, integrations, and license asset restructuring in the regulated gambling markets of Europe, noting that LCKY Group is strengthening its competitive barriers in the mature regulated markets of Northern Europe by absorbing a purely local Danish brand, providing a new integration reference for European small and medium-sized gambling operators under Denmark's new generation of regulatory frameworks.
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