Allwyn International, after the failed acquisition of Novibet, is seeking other acquisition plans to obtain proprietary sports betting technology stacks. CEO Robert Kvatal stated during the financial report meeting that the company respects the concerns of the Greek Competition Commission, but the interest in sports betting technology remains. In plain terms, it means learning from the setback and finding a way even if they can't buy an existing solution.
Proprietary Technology Strategy: Sports Betting as the Final Piece of the Puzzle
Allwyn CFO Kenneth Morton revealed that the strategic focus of the company is to internalize sports betting technology, considering proprietary technology as a "key differentiator for long-term success." Currently, the lottery business has largely achieved coverage with proprietary technology, but sports betting is the only gap. Despite the failure to acquire Novibet, there are "various ways" to achieve this goal. The group has begun exploring other opportunities to consolidate its position in parts of the sports betting market.
PrizePicks Advantage: A Triple-Threat Customer Acquisition Tool
In September last year, Allwyn agreed to acquire a majority stake in DFS operator PrizePicks for $1.6 billion in cash, plus future performance-based earnouts over three years. After the acquisition was completed in January this year, PrizePicks has expanded from its original products to the US prediction market. Morton emphasized that PrizePicks does not need to acquire a large number of customers to enter the prediction market, as its large national user base and well-known brand give it an early advantage in the North American gaming entertainment sector. More importantly, PrizePicks integrates DFS, sports betting, and prediction markets into one app, avoiding the inefficiency of competitors who "acquire customers three times with three apps," thus clearly benefiting from lower customer acquisition costs.
Stable Performance: Annual Net Revenue of 4.1 Billion Euros, Merger with OPAP Imminent
Allwyn's net revenue for the fiscal year 2025 grew by 4% to 4.1 billion euros, with adjusted EBITDA increasing by 4% to nearly 1.6 billion euros. The company expects to complete the merger with OPAP this month, which, following shareholder approval, will create a joint enterprise valued at 16 billion euros. Kvatal described 2025 as a "key year," expressing confidence in the company's future. Interested in the latest developments in global gaming mergers and acquisitions? PASA's official website continues to track.
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