IGT's classic slot game "Wheel of Fortune Slots" celebrates its 30th anniversary milestone. As the industry's first licensed slot machine, it has completely changed the casino entertainment experience with its "over one million dollars" jackpot and iconic "Wheel of Fortune!" slogan. To commemorate this important moment, IGT has launched a series of celebration events lasting several months, covering new product launches, nationwide casino collaborations, social media competitions, and more, including a partnership with Carnival Cruise to launch an exclusive cruise event. As a long-standing gambling entertainment IP, its 30-year successful operation case can be referenced on the PASA official website.
Core Achievement: 30 Years of Classic, Setting Industry Standards
Since its launch, the "Wheel of Fortune" slot machine has become a global player favorite with its unique charm:
Industry pioneering: As the first licensed slot machine game, it broke traditional entertainment boundaries by deeply integrating TV show IP with gambling games;
Core attraction: With million-level jackpots and highly infectious slogans, it continues to capture player attention, maintaining high popularity in both online and offline casinos;
Brand influence: Complementing the namesake TV show, it has become a cross-media IP operation model, covering audiences of all ages, with reputation and popularity consistently at the forefront of the industry.
30th Anniversary Celebration: Full Benefits, Multi-Dimensional Collaboration
IGT has created a rich array of celebration activities around the 30th anniversary, balancing nostalgia and player rewards:
Core major event: In partnership with Carnival Cruise, the "Spin and Sail Cruise" event is launched. Selected casinos across the US will offer players an 8-day Carnival Jubilee cruise, where a slot machine tournament with a jackpot pool of one million dollars will be held;
Multiple participation channels: Players can participate in the competition through IGT Jackpots Facebook account and IGT North America Games Instagram account, competing for seats on the November cruise;
Full-scene linkage: Simultaneously launching new product releases, nationwide casino offline celebrations, slot machine influencer collaborations, brand new creative marketing campaigns, and a week-long linkage exposure on the "Wheel of Fortune" TV show.
Licensing and Collaboration: Strong Alliance, Solidifying IP Foundation
The long-term success of "Wheel of Fortune" relies on stable licensing collaborations and resource support:
Exclusive licensing protection: IGT has obtained exclusive licensing from Sony Pictures Television (the producer and owner of the TV show), covering gambling, lotteries, online gambling, and online lotteries, while also holding non-exclusive rights to distribute content to free social casinos;
Statements from both parties: IGT's incoming CEO Hector Fernandez stated that the collaboration with Sony Pictures and Carnival Cruise not only pays tribute to the IP legacy but also creates value for global players and customers; Susanna Pret, President of Sony Pictures Game Shows, mentioned that the long-term cooperation has been significantly effective, with the "Wheel of Fortune" slot machine and TV show both being industry leaders.
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This article is from "PASA-Global iGaming Leader," a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
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PASA official website: https://www.pasa.news
