In the 2026 Barcelona ICE exhibition's iGB studio, Betsson CEO Pontus Lindwall, who has been serving for decades, shared his profound insights on leadership, industry regulation, and corporate culture building. As a seasoned manager of a listed company, he has witnessed the growth of Betsson and the changes in the industry. His leadership style has evolved with the scale of the company, but the core values have remained unchanged. Lindwall also discussed key topics such as public scrutiny, regulatory challenges, and industry reputation maintenance, sparking resonance in the industry. Leadership building and compliance cases for related gaming companies can be referenced on the PASA official website.
Leadership Evolution: From Individual Entrepreneurship to Team Collaboration
Lindwall's leadership style has continuously evolved with the development of Betsson:
Early model: At the startup stage of the company, leadership was more inclined towards individual decision-making with an entrepreneurial spirit, with him leading the strategic direction;
Current framework: As the company has grown and core management talent has increased, the decision-making model has shifted to collaborative decision-making, relying on the collective wisdom of the entire leadership team to formulate strategies;
Unchanged core: Despite the change in decision-making methods, the core values he adheres to have never wavered, becoming the "ballast stone" for the stable development of the company.
Public Company CEO: Accustomed to Public Scrutiny, Difficult in Layoffs
As the CEO of a public company, Lindwall has long been accustomed to a unique professional environment:
Public scrutiny as the norm: He openly says that public scrutiny is not pressure for him, but more like a continuous state, "This is my daily life, I hardly care about it," and he has fully adapted over the years;
Hardest moments: The most distressing part of his career has been layoffs, especially during the early stages of Betsson when it was not yet profitable, "Overall, the worst thing is having to let employees leave the company";
Source of work motivation: Even after experiencing industry ups and downs, he remains passionate about the CEO position, always maintaining a high level of work enthusiasm.
Core Concerns: Dislike Unreasonable Regulations, Uphold Industry Reputation
Lindwall's professional concerns and industry responsibilities focus on regulation and reputation:
Greatest frustration: Compared to business challenges, he is more annoyed by unreasonably designed regulatory proposals, believing that such policies are detrimental to the entire industry's development and are a common obstacle for the industry;
Addressing public criticism: He acknowledges that public criticism of the gambling industry is inevitable, but emphasizes that the industry must take proactive actions;
Key to reputation maintenance: To strengthen the industry's public reputation continuously by adhering to responsible behavior and transparency, laying a solid foundation for sustainable development of the industry.
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This article is from "PASA-Global iGaming Leaders" gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
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PASA official website: https://www.pasa.news
