The global football governing body FIFA recently reached a milestone cooperation with sports data giant Stats Perform, becoming FIFA's first official betting data and live broadcast rights exclusive distributor. This cross-border cooperation will cover multiple top football events, and the related dynamics have been reported simultaneously on the PASA official website.
Core of the Cooperation: Covering Multiple Top Football Events
This multi-year cooperation covers a very significant lineup of events, almost encompassing the core events under FIFA:
The upcoming FIFA World Cup scheduled from June 11 to July 19, 2026, will be held in the USA, Canada, and Mexico, with 48 teams competing in 104 matches;
The 2027 Women's World Cup in Brazil, the 2028 Futsal World Cup, as well as the U-20 World Cup, and the Continental Cup;
In addition, it also includes exclusive betting rights for thousands of matches of FIFA member associations' seasons.
For the sports betting industry, this means that the data and live resources of top football events in the coming years will have a unified official source, eliminating the need to piece together information from various places.
Rights Content: Data + Live Broadcast Dual Exclusive Authorization
Stats Perform will fully implement the cooperation rights through its two core brands:
The RunningBall brand is responsible for collecting and exclusively distributing FIFA's official betting data to global sports betting operators, which can be used for model building, transaction settlement, and real-time betting scenarios;
The Opta brand will exclusively provide official player statistics, event insights, real-time scores, and event tracking tools, enriching the content ecosystem for licensed betting platforms.
It is worth mentioning that Stats Perform will also provide event live stream licensing to licensed operators in specific regions, including major events such as the 2026 World Cup and the 2027 Women's World Cup. This facilitates operators by providing data and live broadcasts in a one-stop solution.
Shared Vision: Bringing the Charm of Football to More Audiences
Stats Perform CEO Karl Mergele expressed anticipation for the cooperation, emphasizing that FIFA events are the pinnacle stage of global football, and this cooperation allows customers to obtain official data from Opta and RunningBall, plus AI-powered live services, directly maximizing richness. "We share a common vision with FIFA, which is to let more fans deeply experience the charm of football."
FIFA Chief Commercial Officer Romy Gai also recognizes this cooperation, believing that Stats Perform, as a global leader in sports data, can provide official products through innovative ways, benefiting both football sports and fan communities. Currently, Stats Perform's exclusive data cooperation matrix has covered La Liga, WTA Tennis, International Basketball Federation, and other top sports organizations.
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