Super Group's well-known gambling brand Betway recently confirmed its exit from the Portuguese market, with its application for cancellation of its regulatory license approved by the local regulatory authority. This strategic adjustment is interpreted as a key move for the brand to focus on high-potential markets, and the related dynamics have been disclosed simultaneously on the PASA official website.
Exit Decision: Abandoning Low Returns, Targeting High Growth Areas
A spokesperson for Betway stated that the exit from Portugal was a decision made after a comprehensive assessment, with the core purpose being to focus resources on "existing markets and emerging regions with more growth potential." In plain terms, it means no longer dispersing efforts in low-return markets, but instead investing money where it counts.
The brand entered the Portuguese market in 2020 and joined the local industry association APAJO in 2021. The original license was due for renewal this year, but Super Group has clearly shifted its strategic focus to high-growth areas such as Africa, thus foregoing renewal and exiting.
Exit Background: Multiple Rounds of Market Adjustments, Adhering to the Bottom Line of Capital Return
This is not the first time Betway has optimized its market presence; it has previously exited several regions where returns did not meet expectations:
In 2024, it exited the US market, the core reason being regulatory policy changes affecting "long-term profitability," although financial models predicted profitability by 2027, it still did not meet the group's capital return requirements;
In the third quarter of 2023, it exited India, triggered by the introduction of a 28% business turnover tax rate. Although this caused short-term revenue and profit fluctuations, it was later proven to be a "blessing in disguise" correct decision.
CEO Neil Menashe once bluntly explained the logic of exiting: "Acquiring customers has costs, retention requires investment, and if the two subtracted do not profit, there is no need to persist." This disciplined capital allocation strategy has become the core criterion for the group's market adjustments.
Performance in Europe: Core Markets Grow Against the Trend, Supporting Strategic Adjustments
It is worth noting that Betway's exit from Portugal did not affect its overall good momentum in Europe. In the third quarter of 2025, Super Group's revenue in the European region surged by 46% year-on-year, with the UK market growing by 71% and the Spanish market by 11%, particularly outstanding performances.
The European market accounted for 20% of the group's total revenue for the quarter, up from 17% in the same period in 2024, with the CEO attributing this achievement to the "triple drive of regulatory stability, product innovation, and marketing execution upgrades." This also provided the confidence to decisively exit low-potential markets and concentrate resources on core regions.
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