SOFTSWISS's affiliate marketing technology brand Affilka has recently made new moves. They have partnered with the professional training institution Gaming Operations Academy to fully support an upcoming affiliate management course. This three-day intensive training, scheduled for January 13 to 15, 2026, aims to provide real operational "dry goods" to professionals responsible for building and expanding affiliate projects in the iGaming field.
Course Overview and Target Students
This course is tailor-made for affiliate managers on the operator side. Their daily work is not simple, involving project initiation and daily management, attracting quality partners, negotiating promotion terms, monitoring performance data, and maintaining long-term cooperative relationships. Of course, if you are a marketing manager, business owner, or even HR interested in this field, listening can help you systematically understand the logic of affiliate channel operations and learn how to assess the quality and effectiveness of traffic. Simply put, it's about helping everyone see this business more clearly and do it more precisely.
Core Content: From Strategy to Practice
So, what exactly will the three-day course cover? The content is very focused, revolving around the core responsibilities of affiliate managers and their teams, managing both "the present" and "the long term". Participants will delve into:
• How to accurately identify and categorize different affiliate partners and effectively establish connections with them.
• How to negotiate mutually satisfactory cooperation agreements even with limited budgets.
• Using real cases to assess performance and learn to manage risks and design commission structures.
More importantly, the course will teach you how to build an affiliate project framework that meets both business goals and regulatory and responsible gambling requirements. This is not just theory, but hands-on teaching on how to achieve balance in actual work.
What do industry executives think?
Regarding this cooperation, Affilka's CEO Anastasiya Baravaya openly states that affiliate management is no longer just about buying traffic. It involves overall strategy, building trust, data-driven decisions, and the ability to quickly adapt to the market. She expresses that the collaboration with Gaming Operations Academy will allow Affilka to share the practical experience accumulated from working with hundreds of brands and affiliate teams, helping participants establish sustainable, transparent, and commercially successful projects.
Course director Elaine Gardiner-Ruddock also adds that today's affiliate managers are like walking on a tightrope, needing to drive growth in an increasingly competitive market while dealing with regulatory pressures and the rapidly changing affiliate ecosystem. She points out that the real challenge lies not in scale, but in sustainability. This course is designed to empower affiliate managers to make wise, data-driven decisions.
Empowering the future: Beyond the classroom
Gaming Operations Academy is a professional training and recruitment institution serving the global gaming industry, with courses accredited by CPD. This collaboration perfectly combines cutting-edge industry insights and practical experience.
After completing the course, Affilka's efforts will not stop. They will next participate in the iGB Affiliate exhibition held in Barcelona from January 20 to 21. Both existing and potential partners can visit their booth 81-K30 to discuss and see how Affilka's platform can support and upgrade your affiliate marketing strategy. For more information on industry-leading tools and solutions, you can also follow updates on the PASA official website.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel: https://t.me/pasa_news
Original in-depth gambling channel: https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
