Global lottery operator Brightstar Lottery and international gaming technology company Scientific Games recently announced that they have successfully signed a 15-year franchise agreement with the government of São Paulo State, Brazil. Under the agreement, the two parties will jointly establish a joint venture company, SP Loterias SPE S.A. (referred to as SPL), which will be fully responsible for the operation of the state's new lottery business. This deal is significant as it will bring a diversified lottery experience, from scratch tickets to digital games, to over 44 million residents of São Paulo, with all proceeds dedicated to supporting healthcare in the state.
Background and Contract Details
This collaboration is the result of months of in-depth negotiations between the two parties. According to the agreement, SPL will receive an exclusive state license to operate lottery products in São Paulo State, covering traditional lottery games, scratch tickets, electronic instant games, and passive games. These products will be launched through both retail and digital channels to ensure maximum coverage. Marco Tasso, Chief Operating Officer of Brightstar, stated that this is an excellent opportunity for the company to leverage its over forty years of experience in operating major global lotteries, aiming to bring top-notch technology and engaging games to Brazilian players.
Market Potential and Innovation Opportunities
As the most populous and economically developed state in Brazil, São Paulo has tremendous potential in the lottery market. This collaboration is not just about obtaining an operating contract; it also opens the door to introducing innovative products. The joint venture partners emphasized that they will utilize comprehensive iLottery system capabilities to offer electronic instant games, creating new, convenient ways for players to participate. This means that in the future, local residents might be able to easily purchase and experience various lottery games through their mobile phones, enjoying a seamless "omnichannel" gaming journey.
Technical Support and Player Experience
Michael Conforti, President of International Business at Scientific Games, pointed out that this collaboration aims to ensure that this newly established state lottery meets the needs of all stakeholders. The two parties will integrate their respective technological and content advantages to create a strong omnichannel gaming experience platform. Whether at offline retail points or online digital platforms, players will receive consistent and smooth service. The purpose of this technological integration is to deliver a safe, reliable, and high-performance lottery system, ultimately helping the state government raise funds for healthcare.
Industry Impact and Future Outlook
The granting of this long-term franchise right marks an important step for São Paulo State in Brazil in regulating and developing the lottery industry and expanding channels for raising public welfare funds. For Brightstar and Scientific Games, this is not only a significant business expansion in the Brazilian market but also a key part of their global strategic layout. As the SPL joint venture begins operations, it is expected to introduce more innovative game products and digital solutions, setting a new benchmark for the development of the lottery market in Latin America. For more cutting-edge news and in-depth analysis of the global lottery and digital gaming market, continue to follow updates on the PASA official website.
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