The global gaming industry has experienced rapid technological and market evolution over the past year, with companies that have a clear omnichannel vision leading the way. SYNOT Group is one of them, consolidating its position in regulated markets while continuously expanding its product line and operational footprint. Recently, its Sales Director Miroslav Valenta Jr. and Roland Andrýsek shared the company's summary for 2025 and thoughts on the layout for the new year.
2025: Success in Both Physical and Digital Realms
For SYNOT, 2025 was a year of fruitful achievements. The company launched several new game combinations and cabinet models in the land-based gaming sector and continued to promote its casino management system SYNNET globally. On the online front, it released a series of original games and upgraded its casino platform, aiming to provide operators with more comprehensive solutions. Many innovations made their debut at the 2025 Barcelona ICE exhibition. By actively participating in major global exhibitions, SYNOT not only showcased its latest products but also established extensive business contacts, paving the way for future growth.
Insight into Trends: Omnichannel Strategy as the Key to Victory
Discussing the future of the industry, SYNOT executives pointed out that the deep integration of physical and online gaming is the most significant trend. The company bet on this direction early on and is now reaping the benefits of synergistic effects. Interestingly, reverse integration is also happening—more and more online content providers are looking to enter physical venues. This confirms that omnichannel has shifted from "optional" to "mandatory". PASA's official website also observed that this strategy of breaking down channel barriers is becoming a consensus in the industry. SYNOT stated it will continue to develop products that seamlessly connect the two markets, ensuring players receive a consistent high-quality experience on any platform.
2026 Blueprint: Deepening Core Markets and Exploring New Opportunities
Entering 2026, SYNOT's main goal is to further consolidate its position in both offline and online markets in all key regions. Its strategy is clear and targeted:
Market Expansion: With a solid foundation in over 50 markets (covering most European countries), the company plans to expand further. For example, it will soon introduce its land-based product portfolio to the Slovenian market and is actively focusing on the highly potential Latin American region.
Deepening Operator Role: As both a supplier and operator, SYNOT has launched the online casino SYNOT TIP in the Republic of Serbia and operates land-based businesses in North Macedonia and other regions, continuing to seek expansion opportunities in these areas.
Product Line Renewal: In 2026, new products including the SUPER LINK progressive jackpot system and new cabinet types such as ST2-32 and ST3-27 will be officially launched.
Strengthening Industry Participation: In addition to participating in the Barcelona ICE exhibition, the company will also appear at major industry events such as the Belgrade Future Gaming, Sofia BEGE, and Lisbon SBC exhibitions, enhancing exposure and cooperation.
SYNOT's global expansion is built on a clear long-term strategy: positioning itself as a leading supplier with a strong omnichannel product portfolio through cutting-edge products, solid partnerships, and active industry participation. The company plans to solidify existing markets while exploring new land-based areas and continuously strengthening its online market position, ultimately achieving success in new markets including Latin America with the support of reliable partners and high-performance products.
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