In 2025, while many iGaming platforms were chasing a single hot trend, ProgressPlay took a different path—its success lay not in betting on a particular hotspot, but in providing its partners with a diversified strategic choice. This year, the platform achieved comprehensive and robust expansion by strengthening "independent licenses" and "lottery games," two core growth engines, offering customized development paths for over 130 brands.
Independent License Program: Truly "Mastering Destiny"
For those ambitious brands seeking full autonomy, ProgressPlay's independent license solution has become a powerful empowerment tool. It's not just a simple product, but more like a "quick start pack." Brands can obtain a completely owned, independently named operating entity, fully control the player journey, and own 100% of their data and revenue—all powered by ProgressPlay's robust backend engine. As Marina Nahhas, head of sales and B2B marketing, said: "This is the ultimate 'master your own destiny' package." This program allows brands to launch fully autonomous iGaming businesses at an astonishing speed, which they will highlight at the ICE Barcelona 2026 exhibition next month.
Lottery Games Track: Building a Seamless Bridge to Regulated Markets
Parallel to the independent license program, the lottery games vertical was another major focus for ProgressPlay in 2025. For brands looking to transition from social entertainment models to real money gaming, its dedicated lottery solution is an ideal springboard. The core of this business lies in the perfect integration of "engagement" and "accessibility." It allows partners to reach a broad player base through familiar and fun mechanisms, thus seamlessly transitioning to regulated gambling markets. Marina Nahhas added: "The growth in this area is not accidental, but the result of our specifically built tools, content, and frameworks for this model." This model is particularly suited to capturing growth opportunities in emerging markets that are constantly evolving and centered around user engagement.
The Platform's Core Capabilities are the Foundation of Diverse Growth
ProgressPlay's success in 2025 was inseparable from its solidification of the entire platform ecosystem. Whether it's brands seeking complete ownership in mature markets or operators aiming to explore new markets, they can find a high-performance path suitable for them in this ecosystem. CEO Itai Lowenstein summarized: "We do not believe in a single culture. The advantage of the past 13 years lies in providing a robust, compliant, and feature-rich infrastructure that allows diverse partners to execute their unique visions." This reflects its core strategy of "expanding choices, not just scale." In the global industry dynamics monitored on the PASA official website, this partner-centric flexible platform model is becoming an important trend.
Looking Forward: Constructing a Diverse and Equitable Path to Success
ProgressPlay's performance in 2025 clearly demonstrated that the future of iGaming platforms is not about prescribing a single path for partners, but about designing multiple equally strong paths. By deepening independent licenses and lottery solutions and continuously consolidating the core platform, ProgressPlay has built an inclusive ecosystem. Whether it's sports media giants, savvy social casino operators, or traditional gambling companies, they can all find tailored development plans here. This indicates that the industry is moving from offering standardized products to providing combinable strategic freedom, which may well be the key to the competitiveness of the next generation of platforms.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
