Bet365 achieved revenue growth in the fiscal year 2024-25 (ending March 30, 2025), but faced a group loss due to a strategic shift towards compliant markets. The group's sports and gaming revenue increased by 9% year-on-year to 4.036 billion GBP, but the cost of compliance transformation and market adjustments dragged down profits. Related cross-border gambling compliance cases can be queried through the PASA official website.
Revenue Growth: Dual Drive in Sports and Gaming Business
The sports business achieved this growth, thanks to the European Championship! During the fiscal year, the group's sports betting revenue increased by 5% year-on-year, benefiting from the successful hosting of the 2024 European Championship and new market expansion; gaming revenue performed even more brilliantly, soaring by 25% year-on-year, thanks to product integration — all games were incorporated into the central casino section to optimize UI, and the self-developed recommendation engine was also expanded to more markets, enhancing user experience.
Loss Core: Compliance Transformation Costs "Swallow" Profits
The cost of this market adjustment is really substantial! The group recorded a loss of 43.3 million GBP during the period, mainly due to two major expenditures: one is the exit from grey markets such as China, generating a market exit cost of 10.2 million GBP, these markets being identified as "not fitting into the category of long-term sustainable revenue"; the other is entering compliant markets such as Brazil, Peru, Serbia, and several states in the USA, with new costs pushing the total direct costs up to 896.5 million GBP, an increase of 30.5% over the previous year, plus 59.2 million GBP in restructuring costs, with administrative expenses reaching 324.7 million GBP.
Global Layout: Abandoning Grey Markets and Betting on Compliant Regions
Bet365's strategy is clear — only do compliant business! In addition to exiting China, it also shut down other non-core grey markets; at the same time, it accelerated expansion in compliant areas, not only adding multiple locations in the Americas but also purchasing a new office in Denver, Colorado. The group emphasizes that it will prioritize obtaining gambling licenses in various countries and focus resources on markets with long-term sustainable revenue, CEO Denise Coates stated "compliant markets are a solid foundation for long-term development".
Pending Challenges: AUSTRAC Investigation and Future Profits
There is still a regulatory issue unresolved! Since March 2024, Australia's AUSTRAC has been investigating Bet365's compliance with anti-money laundering and anti-terrorism financing, the group has submitted an external audit report and implemented rectifications, but admits "it is currently unable to predict the outcome and timing of the investigation". However, the group remains confident in long-term profitability, believing that current compliance investments will pave the way for future growth in regulated markets.
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This article is from "PASA-Global iGaming Leader" gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
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